CAN'T FIND PHONE STAFF?
Answer Every Call &
Slash Phone Wages
To $0 In 7 Days
With AI Built Exclusively
For Pizza Shops
Handles half & half, modifiers,
deals, pickup & delivery
Captures every call during peak
times - even 10 at once!
Removes phone shifts from
your roster permanently
Keeps your 25-30% margins
instead of losing to apps
Return
WE KNOW WHAT IT'S LIKE WHEN THE PHONES WON'T STOP RINGING
It's 6:45pm on a Friday. The kitchen is slammed, you've got three drivers on the road, and the phone hasn't stopped for 20 minutes.
Your best cook is stuck working the phones instead of working the oven.
You can feel the whole night slipping away and there's nothing you can do about it.
We understand you're losing calls during peak service when staff are buried.
Those missed calls turn into lost revenue. Either to competitors or to Uber Eats taking 25-30% commission.
Meanwhile, you're paying $500-750 weekly just to have someone answer the phone that shows up for 1 out of 3 shifts.
That's why we built Sophia.
To give independent pizza shops an AI that answers every call, takes every order, and handles peak service chaos without pulling your team off the pass.
See Sophia
In Action
Sophia Solves
Missed Calls
Staff Wages
Staff Shortages
App Commissions
Service Disruption
Peak Chaos
Order Errors
Lost Revenue
Australia's #1 AI
Phone Assistant
Built Exclusively
For Pizza Shops
"Sophia's ability to take customisation and complex orders blew us away"
- Ey Fonzi Pizzeria
"Service runs smoothly, as I can be where I need to be"
- Rocc Up Pizzeria
"The busiest services of the week are a lot calmer now with Sophia on the phones"
- Pizza Palace
Simple, Low Pricing
No Hidden Fees or Complicated Hourly Rates
Starter
($17/day)
Up to 100
calls per week
Perfect for small pizza shops
Pro
($29/day)
Up to 200
calls per week
For busy venues with
multiple phone lines
Elite
($54/day)
Up to 400
calls per week
High-volume operations
Try Sophia Free for 14 Days
We configure your full menu including modifiers, deals, half-and-half, pickup & delivery
Your printer arrives and we set it up before you go live
Real human tech support every night, every service
No lock-in. No contracts. Cancel anytime.
REMOVE PHONE STAFF FOREVER
NO MORE MISSED CALLS
REPLACE 30% APP COMMISSIONS
BUILT FOR PIZZA MENU LOGIC
DONE-FOR-YOU LAUNCH SETUP
LESS STRESS DURING SERVICE
FROM PHONE
STAFF PROBLEMS
TO ALL CALLS
ANSWERED
CALL SOPHIA AND PLACE A TEST ORDER
CALL SOPHIA AND PLACE A TEST ORDER
Call our demo line and order like you're a customer. Test a half-and-half, ask about delivery, try a deal code. Takes 3 minutes. You'll hear exactly how Sophia handles orders.
WE CONFIGURE YOUR MENU AND INTEGRATE YOUR POS
WE CONFIGURE YOUR MENU AND INTEGRATE YOUR POS
We build your menu with your modifiers, delivery zones, and deals. Orders print to your kitchen exactly like they do now. We ship you a printer and handle the setup. You're live in days.
SOPHIA ANSWERS YOUR PHONES DURING SERVICE
SOPHIA ANSWERS YOUR PHONES DURING SERVICE
Your phones ring, Sophia answers, orders print to your kitchen like magic. Your team stays on the pass. Phone coverage handled without staff. Phone wages drop to $0
Australia's #1 AI built for pizza shopsNo credit card required • 14-day ROI guaranteeNo credit card required
14-day ROI guarantee
HERE'S EXACTLY
WHAT YOU GET
WITH SOPHIA
PERMANENTLY REMOVE SHIFTS FROM YOUR ROSTER
PERMANENTLY REMOVE SHIFTS FROM YOUR ROSTER
Eliminate phone wages and redirect those dollars back into your profit. Permanent staffing relief starting from day one.
CAPTURE 100% OF CALLS DURING PEAK SERVICE
CAPTURE 100% OF CALLS DURING PEAK SERVICE
Every customer gets through instantly even when 10 people ring at once. No more missed calls turning into lost revenue.
KEEP YOUR TEAM ON THE OVENS MAKING PIZZA
KEEP YOUR TEAM ON THE OVENS MAKING PIZZA
Staff stay exactly where they belong during service. No more pulling your best cook off the oven to answer phones when the Friday rush hits hard.
PROTECT YOUR 30% MARGINS ON DIRECT CALLS
PROTECT YOUR 30% MARGINS ON DIRECT CALLS
Keep full profit on every phone order instead of bleeding commission to delivery apps. Customers who want to order directly now get through every single time.
SEE POSITIVE ROI WITHIN YOUR FIRST WEEK
SEE POSITIVE ROI WITHIN YOUR FIRST WEEK
We guarantee pizza shops recover Sophia's cost through wage savings and captured orders within 7 days. If you don't, your first month is completely free with our guarantee.
What Aussie
pizza shops
are saying
BACK TO NAP PIZZERIA
Led by Ettore Bertonati, a nationally renowned Neapolitan pizzaiolo known for his authentic techniques including traditional seawater dough, Back to Nap brings true Naples-style pizza to Australia. With demand soaring, Ettore needed to stay at the oven, not the phone.
When it gets busy I need to be making pizza not running to answer the phone. Orders In handles that for us now. The kitchen stays calm, the orders come through accurately, and my customers get looked after properly. It's taken a lot of pressure off me and the team. Our customers love chatting with Sophia, they're impressed by how naturally she speaks and how friendly she is!
Ettore - Owner, Back to Nap Pizzeria
EY FONZI PIZZERIA
Known for their loaded pizzas and loyal customer base, Ey Fonzi Pizzeria turned to Sophia to keep up with demand and never miss an order again.
Very satisfied with the integration of Sophia to help assist with our in call situation. Between staffing availability and missing countless calls, Sophia has turned these issues around for us 360. The kitchen can now focus on cooking and running a more efficient kitchen. We can really see how this level of technology is going to help countless businesses in the coming years, especially ones that are faced by staff shortages and incoming call limits.
Brian - Owner, Ey Fonzi Pizzeria
ROCC UP PIZZERIA
Started as an online-only operation, Rocc Up Pizzeria discovered they were missing out on customers who preferred to call on the phone to order. Sophia changed everything.
When we opened, we did not run a phone line and relied fully on delivery apps. Over time, the commissions and missed opportunities added up. Since introducing Sophia, we now take phone orders without pulling me away from the kitchen, and as a solo operator this is vital. Calls are answered consistently and overall efficiency has improved. The system works reliably and has been easy to integrate.
Jamie - Owner, Rocc Up Pizzeria
WE'RE FIGHTING
FOR SMALL
HOSPITALITY
Your favourite local family-run takeaway shops are the heart of Australian hospitality and we're at real risk of losing them.
They're getting crushed by rising costs, staff shortages, and offshore delivery apps stealing 30% off every order.
We've watched too many good operators close their doors not because their food wasn't good enough, but because the deck is stacked against them.
We've spent over 20 years inside hospitality as trained chefs, food business owners, and operators. Watching margins tighten, pressures rise, and small failures quietly turn into expensive ones.
After selling Chefs on Wheels in early 2025, we built Orders In to fight back!
We've lived the reality of service: the phone ringing mid-rush, staff stretched thin, the quiet cost of missed calls turning into missed orders.
Ignore the phone and you lose revenue. Answer it and you pull someone off the pass.
We're hospitality people who built the tech we all desperately needed.
Today, Sophia helps independent pizza shops answer every call, eliminate phone staff wages, and keep margins that would vanish to apps. Practical software designed by Annabelle and written by Jimmy for the reality of Aussie pizza shops.
OUROUR GUARANTEEGUARANTEE
ROI IN 14 DAYS OR YOUR NEXT MONTH IS FREE
Getting phone coverage that actually works during peak service can feel like a gamble, but we've got your back.
At Orders In, our AI phone assistant Sophia helps you capture every call and eliminate phone staff wages starting from day one.
We help you go live within days and then track your wage savings plus recovered calls in 14 days or less.
If Sophia doesn't pay for herself through wage savings or captured orders in the first 14 days, your next month is on us. No questions asked.
We're here to help you remove phone staffing pressure by proving results fast.
Frequently
Asked
Questions
Most shops save $2,000-3,000 monthly by eliminating phone staff wages while capturing 100% of calls during peak service. We guarantee positive ROI within 7 days through wage savings and recovered orders or your first month is completely free. No long-term contracts required.
Try Sophia Free for 14 Days
We configure your full menu including modifiers, deals, half-and-half, pickup & delivery
Your printer arrives and we set it up before you go live
Real human tech support every night, every service
No lock-in. No contracts. Cancel anytime.
TRY YOUR 3-MINUTE PIZZA CALL TEST
Australia's #1 AIbuilt for pizza shops
No credit card required • 14-day ROI guaranteeNo credit card required
14-day ROI guarantee
Limited spots for priority onboarding this month.
Call Sophia now and hear what happens when every customer gets through.