About Orders In

Meet Jimmy & Annabelle

We've spent more than twenty years inside hospitality as trained chefs, food business owners and operators, watching margins tighten, pressures rise, and small failures quietly turn into expensive ones.

After selling Chefs on Wheels in early 2025, we built Orders In to help reduce costs and stress for hospitality businesses.

It's practical software, uniquely designed by Annabelle and written by Jimmy for the hectic kitchens of Aussie pizza shops.

We've lived the reality of service — the phone ringing mid-rush, staff stretched thin, and the quiet cost of missed calls turning into missed orders. We're hospitality people who've built the tech we all desperately needed.

Why We Built This

Ignore the phone and you lose revenue. Answer it and you pull someone off the pass or out of the kitchen. Every hospitality owner knows this tension.

• — Rising wages make phone duty expensive
• — Staff shortages mean fewer people to cover phones
• — Missed calls go straight to competitors
• — Peak periods are when you need help most

We believe technology should enhance human connection, not replace it. Orders In handles the phone so your team can focus on great food and great service.

Our Approach

We started with pizza shops because they feel phone pressure earlier and harder than anyone else. Friday nights, public holidays, stormy weather — when the phone rings non-stop and every call matters.

• — Natural conversation, not robotic menus
• — Built for real hospitality workflows
• — Handles orders and enquiries
• — Works with your existing setup

Independent Australian pizza shops are already using Sophia to answer every call and keep their margins.

Get in Touch

We'd love to hear from you. Whether you're interested in Orders In for your venue or just want to chat about hospitality, reach out.